Founding a startup is like taking a daring leap out of an airplane ✈️ without knowing how to use the parachute. It took you a lot of enthusiasm, guts, and faith to start this journey. You’ve assessed the possible risks, but didn’t foresee this one. It’s a perplexing twist in your freefall, the dangerous loop that makes you stall – the “Marketing Circle of Death.” It's a vortex of stagnation, where sales and audience growth plateau, no matter how many posts you make. Your competition seems to thrive, even with inferior offerings, and your message fails to resonate. You're trapped and it's a frustrating maze.
You’ve probably already heard that about 90 percent of startups fail, and 10 percent fail within the first year. But did you know that one of the main reasons for their failure is poor marketing? You can have the best product or service in the world but if you don't have the right marketing strategy, then it won’t sell.
So what are the obstacles of the “Marketing Circle of Death” and what mistakes are you making to overcome them? Let's take a look.